Why listening to Twitter is good..

Here's the scoop - Facebook and Twitter are the best social networking sites for small businesses. As far as Facebook is concerned I am currently writing a paper on this which will soon be available to download from my website. But meanwhile, here's the deal on Twitter. Twitter enables you to observe your potential clients and associates - almost a legitimised eavesdropping - and we all know from our marketing courses that the more we can learn about our target clients then the easier it is to reach them and communicate with them in an appropriate way. Twitter enables trust to be built up - not overnight but over a period of time. And don't forget, Twitter is opt-in marketing.