On Facebook I have a page for me and one for my management consulting and coaching business (GSP insights). I also have two groups: Starting out in Business and Business Consultants United.
Initially my Facebook list was just personal friends, business associates, former clients and some of my MBA students at HEC Montréal but then I started to add unknown people.
How did I select these people ?
I joined groups relevant to my business, my interests, my objectives in joining Facebook. I then looked to see who the other members were and invited selected ones to be friends. I checked to see if marketing and sales gurus such as Seth Godin, Jeremiah were on Facebook and invited them to become Facebook friends (all of them accepted). I also invited people who had written intelligent comments on the walls of more influential business and mamrketing people. In this way my list grew and now stands at over 1,000 people. I seem to have reached a critical mass which means that I get increasing numbers of people asking to be friends - from 10 per day to over 30
I am now inviting my friends to consider joining my groups. In this way I achieve increased visibility for my business and website and blogs. The proof ? In the first two weeks of June I have had over 125 unique visiters to my website (I typically got 80 a month) and I am attracting comments on the posts I make on this blog. When I eventually produce the material for teleseminars on starting a business I intend to trial them for free with the members of my group before offering them on my website. This will enable me to fine tune them before I offer a teleseminar series for sale on my website.